Gerber Faucets worked with us to bring to life two new campaigns targeting millennial DIYers who are willing to do the work themselves for a lot less money than hiring a professional. Although my role focused on pre-production, art direction at the shoot and post, I took our ECD and designer’s vision and made it […]
Cobra Electronics updated their navigation against hefty competition. Not only against other companies, but THE company: Google. Cobra knew that truckers using Google Maps would be missing out on key information, like live diesel prices and bridge clearances. So selling this nav system was a no brainer. We knew that it would be released at […]
Illinois was losing businesses to Indiana due to an aggressive development campaign. Our team pitched and executed a design system and campaign to change that.
James Hardie Building Products, the world’s largest fiber cement siding company, was one of my first big accounts at 2.718 Marketing. As creative lead, I was charged with creating a new-to-them mobile experience to accompany the Ambassador Program in select Midwest markets. The Ambassador Program brought fiber cement siding product to “vinyl battlegrounds,” select markets […]
What began as a small, PR-focused client turned into our largest account in a matter of months. Blue Diamond’s Global Ingredients Division serves a B2B audience who use almond-based products for a variety of food applications. While their name was known throughout the food industry, they wanted to change their go-to-market strategy using content marketing. […]