Gerber Faucets Video Projects

Gerber Faucets worked with us to bring to life two new campaigns targeting millennial DIYers who are willing to do the work themselves for a lot less money than hiring a professional. Although my role focused on pre-production, art direction at the shoot and post, I took our ECD and designer’s vision and made it […]

Whirlpool Corp. Creative Leadership

Cobra Electronics updated their navigation against hefty competition. Not only against other companies, but THE company: Google. Cobra knew that truckers using Google Maps would be missing out on key information, like live diesel prices and bridge clearances. So selling this nav system was a no brainer. We knew that it would be released at […]

James Hardie Mobile Experience

James Hardie Building Products, the world’s largest fiber cement siding company, was one of my first big accounts at 2.718 Marketing. As creative lead, I was charged with creating a new-to-them mobile experience to accompany the Ambassador Program in select Midwest markets. The Ambassador Program brought fiber cement siding product to “vinyl battlegrounds,” select markets […]

Blue Diamond Global Ingredients Division Webinars

What began as a small, PR-focused client turned into our largest account in a matter of months. Blue Diamond’s Global Ingredients Division serves a B2B audience who use almond-based products for a variety of food applications. While their name was known throughout the food industry, they wanted to change their go-to-market strategy using content marketing. […]