Gerber Faucets worked with us to bring to life two new campaigns targeting millennial DIYers who are willing to do the work themselves for a lot less money than hiring a professional.
Although my role focused on pre-production, art direction at the shoot and post, I took our ECD and designer’s vision and made it happen in real life.
The first video series was designed for YouTube pre-roll. This was called the “Home Improvement Fairy.”
And the second one that is just about to get started in market was for “Stupid-Smart.”
Remote Art Direction