Gerber Faucets worked with us to bring to life two new campaigns targeting millennial DIYers who are willing to do the work themselves for a lot less money than hiring a professional.
Although my role focused on pre-production, art direction at the shoot and post, I took our ECD and designer’s vision and made it happen in real life.
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The first video series was designed for YouTube pre-roll. This was called the “Home Improvement Fairy.”
![](https://www.dharder.com/wp-content/plugins/elementor/assets/images/placeholder.png)
And the second one that is just about to get started in market was for “Stupid-Smart.”
my roles
Pre-Production
Remote Art Direction
Post-Production