James Hardie Mobile Experience

James Hardie Building Products was one of my first big accounts at CBD Marketing. As the world’s largest fiber cement siding company — and a total nerd for home improvement — I was more than excited to get involved. The Ambassador Program as designed by our agency brought their fiber cement siding product to “vinyl […]

Whirlpool Corp. at the International Builders’ Show

The International Builders Show is the show if you’re in building products. It’s the largest show of its kind in the world where you can learn about new products, tools and trends for the entire building industry. For Whirlpool Corporation, it’s the biggest show they’ll do in a year. Way back in 2016, they started […]

Whirlpool Corp. at PCBC 2017

I get really excited for tradeshow season when I get to use all my (capital D) Design powers: interactive design, video, print, user experience, and interior design. We helped them out in 2016 with a booth design, but this year it was different. The Pacific Coast Builders Conference (PCBC) in San Diego was the first […]

Firestone Building Products at IRE

It wasn’t long after we created the new brand positioning for Firestone BP that we were asked to create a new booth experience for their premiere show of the year, the International Roofing Expo in 2015. It wasn’t a case of money is no object, but it was about making an impression with a sizable […]

Beechworth Windows Mobile Experience

One of my favorite projects was the James Hardie Mobile Experience from 2013. So when they created the Beechworth Windows brand, I was more than excited to create something new. Unlike their fiber cement product, Beechworth Windows were new to this audience – because we had just created the brand. From the beginning they knew […]