ISAC “Shock of College” Campiagn

I feel that marketing is most effective when you have a personal story to relate to or, better yet, a personal stake. It makes you understand the challenges deeper and you almost become part of the audience you’re targeting. Such was the case with ISAC’s “Shock of College” campaign. Here we are asked to sell […]

Firestone Building Products at IRE

It wasn’t long after we created the new brand positioning for Firestone BP that we were asked to create a new booth experience for their premiere show of the year, the International Roofing Expo in 2015. It wasn’t a case of money is no object, but it was about making an impression with a sizable […]

Culligan “Clear Water” Campaign

We had been focused on our public relations work with Culligan and the now infamous Culligan man. Around that same time my boss was building the creative team and now we had some additional firepower to make some new content for their efforts. The first project we did for them on the design side was […]

Bose Professional Pitch Video New business pitches can be fun or they can be a lot of work. In this case, the Bose Professional pitch video we did was both. It was a combination of the hottest music* (which we knowingly didn’t have the rights to) and a talented group of passionate people (us!) who wanted to impress […]