New business pitches can be fun or they can be a lot of work. In this case, the Bose Professional pitch video we did was both. It was a combination of the hottest music* (which we knowingly didn’t have the rights to) and a talented group of passionate people (us!) who wanted to impress them at the top of our pitch.
So how did it go? Very well! At the beginning of our hour-long presentation in the basement of their building outside Boston, the “music video” kicked it off and they were so impressed. A lot of smiling faces. We then launched into the rest of the presentation.
Ultimately, we didn’t win the business — we lost out to a local firm — but they were left with a great impression about us. So much so that, two years later, they gave us a call. Now, I’m not saying the video had anything to do with it… But…
I shot this with a Canon C100 and my coworkers used a Sony NEX-6.
I collected all the footage and edited using Adobe Premiere Pro and a bit of Adobe After Effects.
Can’t Stop The Feeling