Whirlpool Corp. Creative Leadership

Since I was assigned as the Creative Lead to the Whirlpool Corp. Builder and Trade account, I have been immersed and felt growth like no other account in my marketing career. Here are some of the highlights. Whirlpool Pro The client had asked us to create a new experience for their trade-facing customers. The new website […]

James Hardie Mobile Experience

James Hardie Building Products was one of my first big accounts at CBD Marketing. As the world’s largest fiber cement siding company — and a total nerd for home improvement — I was more than excited to get involved. The Ambassador Program as designed by our agency brought their fiber cement siding product to “vinyl […]

Whirlpool Corp. at the International Builders’ Show

The International Builders Show is the show if you’re in building products. It’s the largest show of its kind in the world where you can learn about new products, tools and trends for the entire building industry. For Whirlpool Corporation, it’s the biggest show they’ll do in a year. Way back in 2016, they started […]

Firestone Building Products at IRE

It wasn’t long after we created the new brand positioning for Firestone BP that we were asked to create a new booth experience for their premiere show of the year, the International Roofing Expo in 2015. It wasn’t a case of money is no object, but it was about making an impression with a sizable […]

Whirlpool Corp. “Count On Us” Campaign

At home, my oven is a Maytag and our dryer is an Amana. We have a Whirlpool air conditioner somewhere. So, Whirlpool has always been around for me. Working on this account activated my inner nerd and when we got the chance to update their GTM campaign for the contract channel, I was very excited. For […]