Cobra Electronics updated their navigation against hefty competition. Not only against other companies, but THE company: Google. Cobra knew that truckers using Google Maps would be missing out on key information, like live diesel prices and bridge clearances. So selling this nav system was a no brainer. We knew that it would be released at […]
Illinois was losing businesses to Indiana due to an aggressive development campaign. Our team pitched and executed a design system and campaign to change that.
James Hardie Building Products, the world’s largest fiber cement siding company, was one of my first big accounts at 2.718 Marketing. As creative lead, I was charged with creating a new-to-them mobile experience to accompany the Ambassador Program in select Midwest markets. The Ambassador Program brought fiber cement siding product to “vinyl battlegrounds,” select markets […]