NEC Displays “Just ConNECt” Campaign

NEC Displays is a big player for computer users all around the world. But when it came to the education market, they found themselves with strong competition from Epson and InTouch. Through discovery, I found that NEC Displays has much to offer the K-12 teacher. And while they already have their hands full, technology is […]

Whirlpool Corp. Creative Leadership

Since I was assigned as the Creative Lead to the Whirlpool Corp. Builder and Trade account, I have been immersed and felt growth like no other account in my marketing career. Here are some of the highlights. Whirlpool Pro The client had asked us to create a new experience for their trade-facing customers. The new website […]

James Hardie Mobile Experience

James Hardie Building Products was one of my first big accounts at CBD Marketing. As the world’s largest fiber cement siding company — and a total nerd for home improvement — I was more than excited to get involved. The Ambassador Program as designed by our agency brought their fiber cement siding product to “vinyl […]

ISAC “Shock of College” Campiagn

I feel that marketing is most effective when you have a personal story to relate to or, better yet, a personal stake. It makes you understand the challenges deeper and you almost become part of the audience you’re targeting. Such was the case with ISAC’s “Shock of College” campaign. Here we are asked to sell […]

Illinois DCEO Brand Identity

When I first moved to Chicago, I wanted to learn as much as I could about my new home. And the more I learned about the city, the more I learned about the entire state. So it was perhaps made for me to work on this new project, although it would be a decade later […]

Whirlpool Corp. “Count On Us” Campaign

At home, my oven is a Maytag and our dryer is an Amana. We have a Whirlpool air conditioner somewhere. So, Whirlpool has always been around for me. Working on this account activated my inner nerd and when we got the chance to update their GTM campaign for the contract channel, I was very excited. For […]